Subscriptions
—
Eniva
Sales
Loading…
Total net sales
—
Non-subscription
—
Period by period
Ads, week by week
Each column is a Monday–Sunday week, newest first. Arrows compare with the week to the right.
Net sales = product subtotal after discounts and refunds, excluding tax and shipping. Subscriptions = Ordergroove orders (May 2025 on) and MiniBC subscription orders (before May 2025). Excludes incomplete, pending, awaiting payment, cancelled, declined and refunded orders. New customers = first-ever order in the store (since 2015) placed in the period. New subscribers = customers starting their first-ever subscription; shown from June 2025, when Ordergroove history becomes complete. Periods end yesterday (America/Chicago). Refreshed nightly at midnight Central. Ad spend comes from each ad network's API in that account's own reporting timezone; the last 35 days are re-read every night because networks restate late conversions. Total ad spend covers connected networks only. MER = Eniva net sales ÷ total ad spend. "Reported" conversions and ROAS use each network's own attribution, so they overlap and shouldn't be added together. Google Ads "via GA4" = Google Ads cost imported into Google Analytics; its conversions and ROAS are GA4 purchases from google / cpc sessions.